We are the future of hospitality.



What is the PHA?

The Professional Host Alliance (PHA) is a global community of short-term rental operators and property managers in pursuit of a common mission:

  • We are committed to the continuous development of better experiences for guests and hosts.
  • We believe there is a need to professionalise the alternative accommodation sector, and for key stakeholders to better understand it.
  • We are each committed to developing a sustainable global ecosystem with maximum social and economic impact.

Do you share our beliefs? If so, then play your part in shaping the future of the alternative accommodation industry.

We believe in better, together.

We recognise short-term rental operators and property managers as key stakeholders in today's alternative accommodation ecosystem who are both platform-agnostic and independent of OTAs. So we're working to accelerate industry-wide innovation by placing the needs of our membership at the heart of the agenda.

Better experiences

We advocate a shared vision for a sustainable global industry focused on fostering greater trust through the delivery of better experiences for guests & hosts.

Better tools

We work with OTAs and technology providers to create the tools needed to drive our industry forward and tackle the challenges of professional hosting.

Better collaboration

We collaborate with real estate, hospitality and travel industry stakeholders to unlock significant growth opportunities for our global membership.

“The Professional Host Alliance is the missing catalyst needed to professionalise the short-term rental industry, and unlock a step-change in the experiences of guests and hosts globally. With better support, partnerships, tools and access to information, professional hosts can innovate faster and realise the hugely exciting potential in this sector.”

Guy Westlake, Founder of Lavanda and Chairman of the Professional Host Alliance.